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Tibor R. Machan

Stakeholder theory is normative but you don't spell this out. The idea is that a business ought to serve stakeholders. Of course, a business keeps a lot of folks in mind as it is managed. But the main duty is to serve the owners, investors et al. In the course of fulfilling this duty a business will, of course, serve many interests. But the normative point is who calls the shots.

Max

Excellent point. I did understate this. I think as a normative theory, it probably confuses the "ought" of ethics with the pragmatism of running a better business. Indeed, if the normative aspects ever conflict with the goal of profitability and shareholder returns, they are no good to anyone -- including the so-called "stakeholders."

Tibor R. Machan

What concerns me a lot is that many champions of stakeholder theory (or CSR) would just as soon have laws enacted that force businesses to follow their ideas. So it isn't just what they ought to but what they must do, which is insidious for any free men and women, in or outside of business. (For more, see Tibor Machan, The Morality of Business [Springer, 2009].)

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